They needed qualified clinical talent to serve their sophisticated regional medical center and be able to treat and heal the most complex medical conditions.
Due to a limited number of physicians located in the greater Tennessee area and the high competition with other medical organizations, Williamson Medical Center was struggling to get qualified candidates to apply.
- Personalized marketing communications
Katon Direct developed marketing materials that inspired candidates by showcasing Williamson Medical Center’s culture and commitment to their employees and the greater community.
- A highly targeted candidate pool
With access to over 99% of healthcare professionals, Katon Direct was able to target over 9,000 qualified physicians in the greater Tennessee area.
- Consistent engagement with candidates
Through direct mailers, telephone conversations, emails and personalized landing pages, candidates were able to express interest in available positions based on the channels that were easiest for them to use.
- An analysis of candidate’s interest levels
After communicating with a wide range of physicians, Katon Direct was able to determine their interest levels so that recruiters could personally reach qualified and interested candidates.