As telehealth and virtual solutions have been sweeping across the healthcare industry, healthcare recruitment and talent acquisitions teams have been working on finding digital hiring solutions to hire the most qualified talent. Beyond finding the time and resources required to implement the new technology behind virtual events, the biggest struggle for healthcare organizations has been to actually get candidates to register and show up for them.
To help organizations plan and host hiring events, Katon Direct is sharing the 3 most important strategies that will help any healthcare organization ensure that their event is wildly successful.
1. Promote Your Event
Where, when and how you promote is the key to hosting a successful hiring event. After identifying who is in your candidate pool, you can target them with engaging communications based on their interests. Here’s where you should be promoting and why:
Email marketing is the single most effective channel for promoting an event because it is a fast, and cost-effective way to get the word out. Over 40 percent of marketers agree.
Direct mail pieces enhance the candidate experience and make your event stand out, which explains why 3 out of 4 people prefer direct mail over email.
Digital advertising increases the visibility of your event on websites that candidates are already on and that’s why 50 percent of event planners use paid ads.
Live chats are a leading communication method because customers prefer to talk with people.
2. Improve the Candidate Experience
The candidate experience begins long before the event starts and it’s important to impress candidates when they first interact with an employer brand. A hiring event with a simple registration process, consistent communication and positive reassurance can make it hard for a candidate to say no. If you want to win them over, create a smooth and effortless process that simplifies the experience by:
Including calendar reminders on your registration page that enables candidates to save the date and remember your event.
Sending email reminders that reach candidates on devices they are already on and include event details such as the date and time, and a venue address or access link.
Sending text reminders because they are convenient (for Americans younger than 50, texts are the #1 the most used method of communication).
3. Choose The Right Platform
Selecting a platform with convenient features, like the ability to manage several conversations at once, could save you a great deal of time and money. But in order to ensure effectiveness, it might be best to go with a platform designed specially for recruitment and talent acquisition teams that offers:
Intuitive digital technology that makes it effortless to set up and monitor candidate interactions.
Chat and video conferencing to speak in real-time with candidates in whichever way they feel most comfortable.
Affordability that eliminates commitment to a long-term subscription period and allows you to put your recruitment spend towards getting candidates to attend.
Make Live Recruiting Your New Strategy
Preparing for a hiring event can be difficult, especially if you do not have the right strategy and technology in place. Register for our webinar, Host a Wildly Successful Virtual Hiring Event that Attracts Top Talent to learn tips that will bring candidates to your event and make them excited to join your organization.